Snap, a prominent social media company, has announced plans to integrate watermarks into images created with its AI-driven tools. The watermark will be a small ghost accompanied by a sparkle icon, signifying that the image is AI-generated. This unique mark will become visible once the image is saved or exported to the user’s camera roll.
Snap’s stance on watermark removal
Snap has stated on its support page that any attempts to remove the ‘Ghost with sparkles’ watermark will be considered a violation of its terms. The specific method Snap will use to detect the removal of these watermarks is yet to be disclosed. The company is anticipated to release more details regarding this issue in the near future.
Snap follows tech giants in AI image marking
Snap’s decision to watermark AI-generated images aligns with similar measures taken by tech giants like Microsoft, Meta, and Google. These companies have also begun marking images created with their AI tools. Currently, Snap provides its users the ability to create or modify AI-generated images using Snap AI for premium users and a feature named Dreams for selfies.
Snap’s commitment to AI safety and transparency
Snap has expressed its commitment to safety and transparency in relation to AI through a blog post. The company uses visual markers like a sparkling logo for gen-AI powered features such as Lenses. Additionally, Snap has introduced context cards for AI-generated images from tools like Dream selfies, aiming to enhance user understanding of these features.
